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You may be new to increasing your sales and profits by accepting credit and debit cards. You may be getting a second opinion to benefit from lower rates/fees and better service. No matter the reason, you should be congratulated for knowing that accepting credit and debit cards is a true benefit for your business. Did you know that the..

CONVENIENCE of multple payment methods increases sales:

You probably already know that accepting alternative forms of payment like credit and debit cards and making it more convenient for people to pay you will INCREASE YOUR SALES AND PROFITS. Some studies say by 30 -100% or more (Visa International). But is this reason alone enough to invest? Maybe not.

MERE PRESENCE OF CREDIT CARD LOGOS increases CASH SALES

But I bet you didn't know that a fascinating study was explained in the book "Influence" by Robert Cialdini. This scientific experiment documented that the mere presence of Master Card/ Visa logos will INCREASE CASH SALES by 29% in contolled studies - even though credit cards were not used!

ADVERTISING GAINS CREDIBILITY

Did you also know that advertising that you accept credit and debit cards INCREASES YOUR CREDIBILITY? It's true. The public knows that Merchant Account status is not always easy to get and will look at you as more of a solid company - here to stay. "Hmmm... doesn't accept credit cards? Is there some kind of credit problem I should know about this company" This makes sense doesn't it?

AVERAGE SALE AMOUNT GOES UP

Were you aware that the AVERAGE SALE AMOUNT GOES UP? Studies prove (and I am sure it's true of most of us) that when we are ready to make a purchase and we are paying with a credit card we are more inclined to purchase the "upgrade" product or service. Human nature seems to cause most of us to be inclined to purchase the "better model or service upgrade" when we can finance the purchase with a credit card don't you agree?

IMPULSE PURCHASES GO UP

Did you also know that your willingness to accept credit cards also causes IMPULSE PURCHASES TO GO UP? Customers are more likely to purchase that "Upsell" extra product or that "Back End Product".

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