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Page 2 of 3 Which CMS Application Do You Use And Where Do You Find Them?
For my purposes, the PostNuke Open Source Content Management System works well. But there are many CMS applications available that are open source and are easy to install. They all have a loyal community base with support forums where you can get your questions answered. To access a review of the various CMS's available and where you can download them, please have a look at: http://biz-whiz.com/article225.html
Note: In order to run such a system on your web site, your web server will need to provide scripting and database support. For a hands-free CMS setup with training to help build a search engine friendly website see http://powersitesystem.com
Using Search Engine Friendly Themes
Your CMS system will include several templates (also called themes) that you can use on your website, but most likely they won't be search engine friendly. With little modification, these can be updated to automatically optimize your pages. When you create an article using CMS, you can specify a title, summary and main body. You can modify the theme you and repeat the title in H1 and ALT tags, in bold and italics, etc. You only have to modify the template once and all the pages of your website become automatically optimized! Now all you have to do, is to choose an appropriate title for each article that you add and all your pages will get automatically optimized for the keywords you use in your title!
Site Navigation
Generally SEO's feel that having the navigation links at the bottom or on the right side of your page allow you to position your optimized content towards the beginning of your html page, but users are accustomed to naturally look for a navigation menu towards the top left of the page. If you want to go with your visitor's intuition at the cost of placing your navigation links at the top of your HTML code, you need to make sure that the links are well optimized with your keywords. It might not be obvious, but attention to the anchor text used in the navigation links is important because these links will appear on all the pages of your site. If you can, try to have at least one of your important keywords in the link that leads to your main page. i.e. Instead of using "Home" use "Your-Keywords" in the link back to your main page; this will have a big impact on the search engine ranking of your main page.
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