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Topical Islands of Related Content

When you add content to your CMS, you would classify it into a topic. A CMS like PostNuke, allows you to choose a category and a topic for each article that you add. The CMS will automatically create links in the chosen category page and topics page. If you define your topics and your categories properly, you can create a brilliant linking strategy. Since your main page links to your topics page and since each topic page contains links to the articles for that topic, it creates a three level sitemap for the search engine spider to follow. Since each article will have a link back to the main page and to the related topic, you can establish islands of targeted topics, which the search engines love. Without a CMS application, you would have to manually create all the links every time you add an article, but when you use a customized CMS application, the linking from related topic pages happens automatically.

Conclusion

Setting up a CMS managed website that can achieve good search engine rankings is possible if you take care of the key factors as outlined above. For proof that a properly customized CMS application can help you to gain top search engine rankings see the links in the signature below.

About the Author

Mufad has successfully setup a high ranking work at home community that ranks on top for "work at home" and "home business" at http://biz-whiz.com using CMS. He provides his clients with a template driven website setup using a search engine friendly CMS at http://powersitesystem.com