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I am sure that a lot of you have heard of the file named robots.txt (also called a "robot exclusion file") before. But what does this file really pertain to? Basically you can think of a robots.txt file as a list of rules that search engines follow when they spider your site. A robots.txt file gives you the Webmaster a say in what does and does not get indexed when spiders come to your little corner of the web.
Okay I can hear a few people asking why anyone would want to keep some things
from being indexed. I thought the goal was to get indexed, right? Well yes and
no, there are quite a few instances when blocking spider access to certain areas
or pages is almost a must. Here are several examples of what a person might want
to restrict access to: temporary files or directories, presentations,
information with a specific sequential order, testing directories or cgi-bin. As
you can see just from these few examples there are definitely files that you
would most certainly want to keep from being indexed. While there is a Meta tag
(
) available that does in essence the same
thing as a robots.txt file it is not currently 100% supported by search engines.
Another drawback is that the tag needs to go on every page you do not want
indexed, as opposed to one central point of control.
Writing 101
All right I have given you a few vague examples as to what might be included
in such a file, essentially there is never going to be a set list of things that
should and should not be indexed, a robots.txt file needs to be tailored to your
site and your content. There is however a very specific format that needs to be
followed when creating a robots.txt file.
Step 1: First a robots.txt file needs to be created in Unix format, or
Unix line ender mode. The reason for this is to ensure that there are no
carriage returns inserted into your file. I would suggest looking at Notepad++,
my personal favorite text editor due to the amount of languages and formatting
it supports. Notepad++ is able to create a document directly in Unix format by
selecting the "Convert to Unix Format" from the "Format" option. Other plain
text editors should be able to achieve the same results however stay away from
editors like WordPad or Microsoft Word when creating your robots.txt file. Also
I do not recommend using HTML editors for this task.
Step 2: Now lets begin adding some content to our file. A robots.txt
file is made up of two fields. The first line is the User-agent line. This line
specifies the spider/robot that we are intending to limit or allow. An example
of this would be:
User-agent: googlebot
In addition to allowing or restricting specific spiders you can use a
wildcard and target all spiders coming to your site. To do this you simply need
to place an asterisk (*) in for your User-agent. Example:
User-agent: *
Step 3: Now we will begin to disallow our desired content; either a
file or a whole directory can be kept from being index with a robots.txt file.
We will do this with the second line of our file the Disallow: directive line.
Here is an example:
Disallow: /cgi-bin/
Or for a file:
Disallow: /temp/temp.html
Moreover you are not limited to just one Disallow per User-agent and in fact
you can get pretty granular as to what you give spiders access to. Just make
sure that you give each Disallow its own line. If you leave the Disallow field
empty (i.e. Disallow: ) you are giving permission for all files and directories
to be indexed.
One word of caution when writing your robots exclusion file; if you are not
careful you can shut one or all spider's access to your site off completely.
This would be done by prohibiting access at the root level by using a slash (/).
Example:
Disallow: /
If you were to use the asterisk wildcard to specify your User-agent with the
above example you would block all search engines from every part of your
site.
Step 4: That is all there is to creating a robots.txt file. The final
step is to upload it to the root directory of your site: www.yoursite.com/. Make
sure that you upload it as ASCII just like all other text files and you are
done.
Step 5: Writing a robots.txt file is pretty straightforward after you
get comfortable with the files configuration. Once your file is complete and
uploaded it is good practice to have it validated; you can do this through www.searchengineworld.com.
Notes: Aside from search engine specific information you are also able to
comment your robots.txt file. This is achieved by using the pound sign (#).
Though you can place a comment after the Disallow field it is not recommended.
Instead make sure that you begin your comments on a new line starting with the
pound sign. Example:
# Just making a comment
User-agent: googlebot
Disallow: /cgi-bin/
If you are hesitant about the different steps involved in creating a
robots.txt file there are applications available that will help you through the
creation process. One application that does this is RoboGen from Rietta
Solutions. RoboGen provides you with an Explorer like view that lets you browse
the files and directories that you want to restrict access to and creates the
robot exclusion file as you go.
In Closing
As with all things there are going to be some drawbacks you will need to
contend with. With the robots.txt file it is the road map effect that it causes;
for those with the desire to attempt to see what you do not want made publicly
available the file provides them with a prime place to begin looking. Since all
robot exclusion files are named the same and are always in the same place
probing people will know where to find it.
Still the pros out weight the cons. And by having a robots.txt file present
on your site you keep important or private information from ending up in a
search engine's cache making it publicly available to a mass audience. This is
what the file is there for. If on the other hand you have something that not
only needs to be kept private but also needs to be protected you should make
sure that access is restricted through much more secure and appropriate means.
Robot exclusion files were designed as a method for Webmasters to delimit the
access robots have to their sites, providing robots with one central place to
look when they begin the task of indexing. To this end the file serves it
purpose extremely well and when used properly it makes the job of a Webmaster
much easier.
About the Author
Matt Benya is a co-owner of Primate Studios (www.primatestudios.com)
an independent development house focusing on CGI illustration, Web design and
multimedia. With 20+ years of art experience and a degree in Network
administration Matt is well suited to translate your needs to the Web. |