Template Blog

Step Two - Content Creation

Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning.

Step Four - Content Optimization

Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site. In part four we will discuss content optimization.

Google "...is big. Really Big. You just won't believe how vastly hugely mind-bogglingly big it is." (excerpt from The Hitchhiker's Guide to the Galaxy)

Google is the most powerful information resource humans have ever constructed. The power of any major search tool boggles the mind but considering the vastness of Google's complex simplicity can truly hurt one's brain. With over 8-billion references in its rapidly growing, organically generated index, Google sets the standards other search engines follow. Benefiting from a three year reign as the undisputed leader of search, Google has had a very good year and looks poised to make 2005 an even better year.

Google updated its PageRank feature for all sites indexed. How does this affect you.

Step Six - Human Testing

Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.

While not directly related to SEO it is so often overlooked in the quest for higher search engine positioning that it has become a fundamental step in our ten step series.

Step Five – Internal Linking

Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.

While this aspect is not necessarily the single most important of the ten steps it can be the difference between first page and second page rankings, and can make all the difference in the world when you are trying to rank your website for multiple phrases.

Step One - Choosing The Right Keywords

This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positioning.

Step Eight - Link Building

Welcome to part eight in this search engine positioning series. Last week we discussed website submissions. In part eight we will be covering the importance of link building and developing inbound links to your website.

This is arguably on of the most important aspect of the SEO process and can mean the difference between first page rankings and 100th. It has to be done right and it has to be done on an ongoing basis.

Step Nine - Monitoring

Welcome to part nine in this search engine positioning series. Last week we discussed the important topic of link building. In part nine we will be covering the monitoring and the various areas you should consider and tools you may want to use.

While this area isn’t directly related to attaining higher rankings it is definitely equally important. Once you’ve got good rankings your competitors are going to work to beat you out. You have to keep on top of it to insure you maintain your top positions.

The Second Look at MSN's Search technology is available for public beta testing. I've given it a spin myself and must say that I'm impressed. Although they have no ads on the SERP's of the preview site, I'm sure they will load it up with the 15 or more Overture "sponsored sites" which clutter the results pages on the current search results by the time the new public beta reaches its official launch. Take a look for yourself:
http://techpreview.search.msn.com/