Strict Standards: Non-static method mosMainFrame::sessionCookieName() should not be called statically in /home/temphunt/public_html/includes/frontend.php on line 34

Strict Standards: Non-static method mosCache::getCache() should not be called statically in /home/temphunt/public_html/components/com_content/content.php on line 36

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method HTML_content::show() should not be called statically in /home/temphunt/public_html/includes/Cache/Lite/Function.php on line 114

Strict Standards: Non-static method HTML_content::_Itemid() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 444

Strict Standards: Non-static method HTML_content::_linkInfo() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 447

Strict Standards: Non-static method HTML_content::Title() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 462

Strict Standards: Non-static method HTML_content::PdfIcon() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 465

Strict Standards: Non-static method mosHTML::PrintIcon() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 468

Strict Standards: Non-static method mosAdminMenus::ImageCheck() should not be called statically in /home/temphunt/public_html/includes/joomla.php on line 2245

Strict Standards: Non-static method HTML_content::EmailIcon() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 471
Starting a Business Blog
Strict Standards: Non-static method HTML_content::EditIcon() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 615

Strict Standards: Non-static method HTML_content::Section_Category() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 503

Strict Standards: Non-static method HTML_content::Section() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 738

Strict Standards: Non-static method HTML_content::Category() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 741

Strict Standards: Non-static method HTML_content::Author() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 506

Strict Standards: Non-static method HTML_content::CreateDate() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 509

Strict Standards: Non-static method HTML_content::URL() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 512

Strict Standards: Non-static method HTML_content::ModifiedDate() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 528

Strict Standards: Non-static method HTML_content::ReadMore() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 531
Written by Mark White   

Strict Standards: Non-static method HTML_content::TOC() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 518

When you start to put a Business Blog together, there is one aspect which is often overlooked in the excitement (yes, excitement!) of creating your new blog. This is the planning phase - a critical element which you need to spend time on before diving in and writing your first post.

In this planning phase, you should identify what you are looking to achieve with your blog and who you are writing for. The result of this will allow you to be much more focused in the content of your posts and help you to align them much more closely with the requirements of those who will be reading them.

You should therefore make sure that you have the answer to three key questions:

1. What is the Blog looking to achieve?
You need to able to clearly identify why you want to start the Business Blog. Are you looking to use it as the focal point for a network of contacts for your company, or perhaps to position yourself as an expert in your field or promote a particular service / product using 'educational marketing' as part of a soft sell approach. You might be looking to use it as the development area for a new product and in the process create a group of evangelists for it, or perhaps it will have an internal communications focus, either for the company as a whole or specific teams within it. All of these are perfect goals for your blog (or blogs), but you will need to identify and focus on the one that you want to achieve in order to make it really successful.

2. Who is the Blog aimed at?
You need to decide who is the target audience for your Business Blog, just as you do with your products or services, and consequently who you are writing for. This will dictate the content of your posts and also the way in which you write them - two elements which will influence how you are perceived by your readers. You might be looking to demonstrate your in depth knowledge of your niche to prospective partners, create an interactive relationship with clients or motivate internal staff. Each will require a different approach to both what you write and how you present it.

3. What results are you looking for?
You should also be clear as to what results you want to achieve with the Business Blog. While a blog is certainly not a direct sales tool, there are nevertheless many ways in which you can measure its direct effectiveness. These might include number of visitors, subscribers to your RSS feed, sign ups to a newsletter, contacts initiated or clients achieved through a contact form on your Blog etc. By identifying the results you want, you will be able to measure how successful you have been and make changes accordingly.

By spending time on this part of the set up of your Business Blog, you will reap the rewards later. You will ensure that the blog maintains its focus in terms of its content and, as a consequence, provide your readers with what they are looking for and you with a successful blog for your business.

About the Author

"Emarketing" Mark White is an emarketing consultant and business blogging specialist working primarily with companies in the UK. For information, advice or a free email course on successful Business Blogging for marketing and business development, visit Better Business Blogging. Stand out from the Crowd and Develop your Reputation Online.

 
Strict Standards: Non-static method HTML_content::Navigation() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 542

Strict Standards: Non-static method mosHTML::CloseButton() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 545

Strict Standards: Non-static method mosHTML::BackButton() should not be called statically in /home/temphunt/public_html/components/com_content/content.html.php on line 548